When it comes to new social platforms, a brand can feel a bit like a kid in a candy store: think Instagram, think Pinterest, think Snapchat. Every day, developers submit over 1,000 apps to the Apple App Store.
Snapchat is raw, candid, and in-the-moment social media, when Facebook and Instagram are highly polished and edited. Snapchat offers a fair share of challenges for brands looking to jump on the platform, but in return, it offers a level of intimacy no other platform can deliver.

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